Adapting To Changing Technology |

There are now many different pieces of technology which weren’t around a few years ago. A great example of new technology is the introduction of tablet computers into the computer and laptop market. Before tablet computers a company didn’t need to worry about having its website available on a mobile device, as web browsing on smart phones was still a low percentage of the search market. Now however, websites need to be mobile device friendly to display properly on a tablet computer, meaning companies need to adapt their website or risk losing out on sales from those browsing their website on a tablet computer.

A lot of businesses don’t think they need to adapt to this technology however, it has been proven that consumers and businesses alike use tablet computers to browse the internet and order products and stock. Wholesalers need to be particularly aware of how retailers browse for stock, as they will lose business quickly if they don’t alter their website to allow new technology to access it.

More technology is being developed which many people aren’t aware of. A great example of this is augmented reality glasses. These glasses have a special sensor on one of the eyes which allows people to control what they’re viewing on their glasses. There is no limit to what people can do with these glasses, from browsing the web to making calls and watching videos. Companies can take advantage of this new technology by developing a way to include advertisements for their business in real life which will pop up for those wearing these new glasses. The advantage of using augmented reality for advertising is that companies can use the data of a person, specific to their devices, to play a personalised advertisement based on what they like.

Social networks are becoming more important for businesses with each year, and soon people and companies will be making their business decisions based entirely from research sourced from social networks. People like to interact with the companies they use, and seeing those companies actively being social on different networks is something they really respond to, as it makes them look a lot more approachable.

More advanced technology will be developed, and businesses should always be looking for a way to break into that new technology to benefit them. Newer and better games consoles for example, open up a unique opportunity for businesses to advertise during forced game breaks that new consoles will implement. These adverts can be interactive and allow gamers not only to have a much needed break from their games, but also give them a chance to think about eating or drinking, if a company supplies such a product.

Business Practices – Life Before Email Over Connectedness |

Last night I had a flash of what life was like before mega connectedness. Our internet was down because of a local power outage and they didn’t get it fixed for a day and a half.

At first I was upset to have to be disconnected from life and my business for so long. So I took advantage of the time by catching up on business reading and writing. During that time, I realized I’ve gotten somewhat re-addicted to checking email and Facebook. Not as a way to do business, but subconsciously as a way to avoid completing the tasks I need to be doing.

About 2 years ago, I began a new ritual of only checking email twice a day and social media once a day. I’d done well for a while and have recently fallen back into the bad habit of checking too often, distracting me from more productive tasks.

When the outage forced me to do without email and social media, as the day went on, I began to feel freedom. I actually became happy the outage happened. I had one of my more productive, focused and fun days in a while.

Want to try it out? Here’s how to get back the productivity of life before mega connectedness of constant email.

Train people what to expect when they contact you. It was different when our main mode of communication was the phone. You can’t call someone every time you have a random thought. Can you imagine how rude that would be? People can however, email every time they have a random thought. And they do…

It’s your responsibility to ensure they know how to communicate with you. If they email you 3 or more times a day, answer once a day with a compilation of responses rather than become part of the problem, emailing back reactively with separate responses.

This may take a little while to get used to, as we’re all now well-ingrained into the habit of communicating with each other reactively rather than mindfully. But it’s worth it when you feel the peace that comes without automatically defaulting to checking your email every time you sit down to work. And then realizing an hour later, after you’re putting out all kinds of small, insignificant fires, that you haven’t even begun what you sat down to do.

Try it for one entire work day. Seriously, choose one time (or two maximum) during the day when you’ll check and respond to your email and see what happens. As an entrepreneur, I do have to be in contact with my team during the day and we do that from within a virtual office space, so I’m not going into my email and getting distracted from a bunch of other things pulling at my sleeve. And we’ve created a culture of getting down to business rather than sharing fun (and extremely distracting) stuff.

Don’t check your email at night. This is your time with your family or with your self. I know it seems like asking a lot, but this can free you. Just try it – you’ll thank me later when your productivity and peace of mind increase.